Target Audience

The target audience of my film are predominately male, a typical generic representation of horror fans. My magazine is aimed at a niche horror fan audience, fitting the explorer psychographic as my trailer, which merges with the similar target audience of social realist genre of bullying and anti-social behaviour which i will be exploring in my horror trailer. My target audience for my trailer and poster will be specifically 16+ because the classification of my trailer will be 15. More so, the demographic group that is my primary target audience is Group E, students and /or the unemployment. I will be careful in the production stage of my magazine and my trailer especially not to portray my particular target audience group negatively in order to make the magazine more appealing to my target audience.

Additionally, unlike conventional horror films which target a particular cultural group I would aim to have a culturally diverse target audience.

         

    Classification Certification of Trailer

15 YEARS OR OLDER(preferably 16-18+) Moderate generic representation of violence and drugs of an explicit nature, not to the extent where drug use and violence is generically represented in glamour.