Friday, 14 December 2012

Checklist

7th January 2013
 Complete Filming - Subsection of Production Stage

Shoot all shots for trailer
  • Download all shots to use for editing - DONE
  • Select all shots to use for editing - DONE
  • Start Editing - DONE
18th January 2013

Complete Research and Planning Stage
  • Complete film poster analysis - DONE
  • Complete magazine front cover analysis - DONE
  • Complete flat plan for magazine front cover - DONE
  • Complete Flat Plan for film poster - DONE
  • Take pictures for magazine front cover - DONE
  • Take pictures for film poster - DONE
  • Analyse images taken for film poster - DONE
  • Analyse images taken for magazine cover - DONE
 17th February 2013
   Complete Production Stage
  • Complete Editing
  • Complete Magazine Front Cover
  • Record Summary of progress in producing Magazine Front Cover
  • Complete Film Poster
    • Record Summary of progress in producing Film Poster
  • Record Video Response to Film Poster
  • Record Video Response to Magazine Front Cover
  • Record summary of progress in Production Stage
28th March 2013
 Complete Evaluation
  • Plan responses to questions - DONE
  • Write answers to questions
  • Review RESEARCH and Planning Stage
  • Review Production Stage
  • Add additional plenary for examiner about progress in Advanced Portfolio


Audience Front cover analysis + Publishing research




I analysed this magazine front cover as the cover was a representation of a generic conventional horror magazines. This magazine (Fangoria) is likely to attract a mainstream (psychographic) of horror fans. Notably, the horror factor is reinforced on this magazine - entitled Fangoria - front cover by the stream of images positioned at the bottom of the page. My analysis tells me that for my planning and production stage of my magazine front cover I will need to use some typical layout format that indicates that my product adheres to the generic conventions of horror. Typically, a horror magazine features a close up shot or a mid close up shot of a central character in a horror movie. The top of the page is where the mastheads will be centred, usually accompanied a by a skyline subheading or a slogan. However, this is not always the case as seen by the layout of the Entertainment Weekly which features the subheadings of the magazine at the very top, above the masthead.



Friday, 23 November 2012

Storyboard




I created this storyboard to use a plan of what I would be filming for my horror trailer. My main objective was to use the storyboard as a guideline to filming effective shots - whether close ups, long shot, short takes or high angles - so I would go one to editing effectively and formalise a montage of shots for my finished trailer product.

Secondly, another aim which is just as important as the first, was to establish a storyline which contain generic features of horror to look like a real horror trailer. This presented a problem as you can see that slides of my trailer contain moderate generic representations of bullying and anti social behaviour. The theme of anti social behaviour, or bullying specifically became the foundation of my narrative.

The narrative, entitled 'The Unexpected' is to clear about a victim figure whom is bullied to the point of desperation. But little do the bullies - also the protagonists - know that the victim, in revenge is planning to give them a taste of their own medicine. Only when a mysterious figure appears and people start vanishing do they realise it's too late...

I took care in producing the slides of my storyboard as I wanted to depict the diegesis of a summarised horror narrative, simple enough to establish Todorov's equilibrium as well as Propp's set of characters, but not over complicate the story by strictly adhering to Propp and Todorov's narrative theory as the trailer should preferably be minimum a minute/minute and a half.

 

Film trailer analysis

The diegesis of this trailer of this movie Tormented(2009) is based on the attack of a group of teenagers who taunt an asthmatic student Darren Mullet. Little do they know in his death, he returns the favour....
The trailer opens within the mise en scene of a house party. A low angle shot mid close up of a group of teenagers shows their amusement of playing pranks on each other, looking dominant and establishing their role as the protagonists of the trailer.  Presumably, this shot already show the audience that the protagonists are the popular "it" crowd whom like to make fun of others, even within their own group. An equilibrium is established.



An over the shoulder shot succeeding this shows the same group of teen protagonists in a school, surrounding a chubby, boy. This is presumably to bully him as his stooped body position suggests he has just been pushed. The target audience will recognise this stereotypical character as the victim and under the Audience and Gratifications sub section of personal relationships, the target audience may learn to identify and sympathise with the victim character.
This shot is a hint to the disequilibrium as the victim in close up shot is clutching his throat choking whilst the protagonists in the background are looking amused. This shot shows the target audience the explicit nature of the trailer, and indicates the group of protagonists' downfall will be their excessive pride in thinking they will get away with bullying the victim.
 The disequilibrium is established, as the shot succeeding the previous shows a funeral gathering  presumably the victim's family come to pay their respects. The low angle camera angle indicates how, even in death, everyone looks down on the victim. An ironic representation.
 The next shot particularly pinpoints the disequilibrium ; the protagonists are being taunted by an unknown force. This is shown by the close up shot display the frightened facial expression of one of the protagonist receiving a sinister text message. This shot is a long take, which creates a greater climate of fear among the audience.
This close up shot is shown as a match cut from the previous shot to show the protagonist reaction, and intensify the irrational climate of fear. An futile attempt to solve the disequilibrium is shown in this extreme close up high angle shot. The protagonist who received the text message assuming the person who sent the message in someone in her class, breaks her phone on the floor with her foot.
This last close up shot shows with little focus a close up shot of said victim staring sinisterly in the direction of the camera. This technique otherwise known as Breaking of the 4th Wall, makes the audience feel  like their being watched. This intensifies the climate of fear and the 'unknown factor' as the victim is meant to be dead! Notably, this is the first time in the trailer that the mysterious figure attacking the protagonists is shown, which is a generic convention of horror trailers as the unknown factor behind who is attacking whom in the trailer intensifies the climate of fear, inadvertently creating the horror appeal to viewers and encouraging them to find out more.

Thursday, 25 October 2012

Audience Feedback - Piktochart


Audience Feedback: Analysis



The response from my survey monkey question 'What is your favourite horror movie?' produced a varied response. A popular response was either The Saw movies, their genre specific to fans of the thriller genre, as well as Paranormal Activity, whose fans are predominately consist of mainstreamers . This told me instinctively that the target audience for my trailer is quite mixed as they find different attributions of horror films appealing. From this response, I knew that I had to use another series of questions to pinpoint the specialised answers from my target audience. This told me that for my production stage, I would have to research popular horror films to attract the audiences attention and encourage them to watch my trailer. It was clear however that whilst my target audiences were active horror viewers, their response told me they did not watch film trailers on a regular basis. Therefore, I thought that by exploring an unconventional sub-genre of social realism (specifically theme of bullying and anti-social behaviour) , it's content would help attract a target audience whom are an explorer/aspirer as well as a mainstream Psychographic, typically young student demographic groups, attracted to the narrative of horror as well as my trailers undertones of social realism. This gave me the idea to use an unconventional design during my production stage on my front cover and it's content. Henceforth, the evidence has told me that my production of my film trailer had to have content would attract a mainstream demographic

Wednesday, 10 October 2012

Location+Setting , Actors, Costumes and props



Location
 I have decided to set the location of my trailer in school as this would be most appropriate because my film is set in the scene of a school. This would also be more convenient for casting students(preferably in the 6th form) and filming after school in addition. The reason I chose to film in this area is because this is near the scene of the sixth form common room, a secluded corner of the film. This will keep up the deliberate fear of the unknown when in a blackout cut off in a corner of the school. the filming will be indoors at all times to keep up the unique selling point of the character being trapped throughout in the dark. Preferably, I would like to direct scenes for my trailer with my chosen actor/s after school  as it would be best for convenience. Also, the winter term and early spring term will get quite dark after school, and this natural darkness will accelerate the scare factor for my trailer as the premise of the trailer is the protagonist and supporting actor/s are trapped in the dark.


Actors
The actor/s will be members of the CoLA Sixth Form. Preferably, a group of friends that would be willing to take their time out of their peer hours to take camera shots with me and let me direct them. 
Male or Female? The target audience of horror are predominantly young males. Typically the common protagonist in horror trailers is the sexually innocent female archetype, which would encourage the male mainstream to watch the trailer. However, I think it would make more of an impact to have a strong female character as the protagonist. If the protagonists is represented as less attractive and appealing but more strong and powerful, this may appeal to both genders, and women may find this more inspiring(there could relate more to strong female, link to personal identity feature of Users & Gratifications Theory). It will also appeal to the generally large group of male fans of Horror by having a strong female protagonist in the trailer who challenges the conventions of the female archetype, it may even interest more men into my trailer. Also, as  the premise of the trailer is a bullied victim trapping his bullies(protagonist + group) in the dark to exact revenge, my antagonist will be male. Typically the antagonist in horror trailers in male, but i won't feature the  psychical form of my antagonist in a lot of my scenes of the trailer to elevate the suspense and the classic 'unknown factor' that attracts people to watch horror trailer.


This is my consent form I will make my cast members sign for filming. It will ensure their permission to be filmed as well as the permission to issue the footage on my Blog and present it publicly as my work.
Costume
As the setting is part of a sixth form in school, the protagonist will be dressed as themselves and there won't be a distinct form of dress.This will appeal to the audience as they can familiarise themselves with the characters in the trailer. It is important the characters don't overdress as I am trying to emphasise the characters in the trailer as everyday characters.

Particularly, the antagonist in the trailer will be wearing a dark hood jacket to distinguish him from the rest of the protagonists as well as to maintain the sinister factor by not exposing his face, a typical generic conventions of protagonist in horror trailers. Examples in popular horror fiction is the Leatherface antagonist in Texas Chain Massacre Movies as well as Jason Voorhees central character in the Friday the 13th Movies.


Bill Johnson as LeatherfaceA man wearing a hockey goalie mask and holding a machete stands in a road at night. The scene is back-lit.

Friday, 28 September 2012

Plenary of the Month

Over the course of the month, i have researched movie posters, film trailers, Film and television magazines. All of my research in my research stage has been done in order to;

Research codes and conventions of FILM GENRES
Be able to analyse the representation in these genres
Ability to analyse the kind of audience who would watch these genre
Learn about the history of genre and sub-genres

In addition, I have revised knowledge of narrative theories like Todorov's theory of equilibrium (the establishment of the equilibrium, problem to the equilibrium, the protagonist tries to tackle it, the problem resolved and the new equilibrium) and Propp's traditional set of characters (The Hero, Princess, Villain, Dispatcher, Donor, Helper and Father). I have learnt more about the general codes and conventions of genres like Horror, Action and Romance through reading articles as part of my research on the Media Edusites webpage. and well as delving into the analyse of Crime Drama genre posters. As time has passed, my confidence has grown in  the usage of media terminology, commenting on the mise en scene,(lighting) camera angles/shots, editing and sound.  Through watching various movie trailers, i have also learnt about the techniques in camera techniques.      

Friday, 14 September 2012

Production company

 A production company company allows films and other material to be contextualised. In the process, i done
This is the name of my production company Apenture Productions.



The reason I chose this as my design to because, by definition, Aperture means which the hole which which light travels. The aim of the company is to be able to develop pathways with our production, so we can effectively guide our material to the light way of the industry. Unless your company is involved in the video industry, it may not be well suited for making a video.

At Aperture Productions, Our Ethos for success cover three principles;
Time Management
Strategy
Planning


 To do that, you need to hire a video production company that has the equipment, experience, and staff to get the video completed on schedule. The Production of Entertainment is one of the best ways to reach large numbers of people, but to have the most powerful means of making a production, you need to reach out to your target audiences which Aperture Productions is .
Budgeting and scheduling are two very important reasons to hire a video production company. In order for you to purchase the equipment and work the video into your existing business day, you would have to spend many times what it would cost to hire a video production company and be done with it.
Aperture Productions works with you, from start to finish will guide you to the light of success along the way.  

The development of a production requires hiring staff behind and in front of the camera, unless you use a video production company that has everyone you need on staff. From lighting technicians to camera crews, the video production company gives you a one-stop place to get everyone you need in a single package, including the actors or musicians to fill your video roles.
Even after the video has been shot, almost of a third of the work of video production is still to be done. Every frame of footage has to be analyzed, corrections made, and sound tweaked. Multiple takes have to be edited down to form complete scenes, unnecessary clips need to be removed, and the entire video has to be smoothed out so that it flows smooth and natural when it is presented to the viewers.

Classification



Understanding Genre: Summary of genre

Genre helps recognise and classify what the audience likes and wants and by extension determines the social groups that are part of a genre's target audience. To be specific, it may be used to outline a certain viewer demographic(classes A-E, from white collar jobs, blue collar jobs, skilled servicemen to unemployed and students) or a psychographic group(mainstreamers, explorers, resigned) . The word is derived from the French word for type or kind. Film goers and regular TV viewers like to have a general idea of what they are going to watch before they watch it. Therefore, many viewers will gain a familiarity with the most common genres they watch.

Typical codes + conventions of genre


Romance

  • Seduction
  • Male Gaze
  • Natural lighting
  • Soft facial expression
  • Attraction
  • damsel in distress feature
  • Two Shot
  • Male protective figure





Action
  • Sparks, fumes or debris
  • Stern facial expression
  • Scars
  • Protagonist physically fit
  • Direst slogan/tagline
  • Explosions and Weapons



Horror
  • Dark 
  • Repressive memory/FEARS(Coulrophobia)
  • Freudian slip(uncanny feature)
  • Sinister 
  • Slasher antagonist
  • Weapons
  • Mystical
  • Violence

Understanding Genre: Activity

Look at listings page of the Radio Times. Try to list all of the genres to all the films and some of the TV programme listings.



Wednesday, 12 September 2012

Coursework audit - Strengths and Weaknesses from Past projects





Based on the results of my coursework audit, a key area I will need to work on will be Audio and Video. Last year, my main weakness in my production stage was my limited use of software applications like Photoshop and Prezi, and meant  my resultant grade was low due to the limited quality of my work. This year, i will need to try and delve more into my limited knowledge of tech so I can gain experience using differing software applications like Photoshop, Prezi, Survey Monkey, Blogger etc.

Saturday, 23 June 2012

How does the synopsis of Alfred Hitchcock's Birds conform and/ or subvert Propp's theory of characters?

Whilst the plot of Alfred Hitchcock's Birds does present a clear protagonist in the form of Melanie Daniels, there isn't a clear hero character reflected in Propp's theory of characters. On the one hand, Mitch's character could perhaps be the hero of Propp's theory in the movie as he daringly drives the protagonist Melanie, his sister and mother to safety away from Bodega Bay. In addition, you could also argue that he is the hero as it is implied that he is the possible love interest of protagonist Melanie in the story, similar in theory to the princess subject of Propp's theory, whom is the hero's reward for completing his mission. However, the story is not as simple as this as the end leaves an uncertainty in the plot over whether Mitch as the supposed hero has finished the mission of driving his family and Melanie to safety, as the synopsis describes Mitch 'drives slowly driving through seemingly infinite flocks of birds into the sunrise'. Therefore, Propp's theory of characters in the narrative is subverted therefore as it is unclear throughout the story which character is one of Propp's proposed character's explained in his theory of characters in a narrative. At best, you could describe Mitch's character as the helper for helping Melanie, his mother and sister and other characters in the story. First Mitch helps treat Melanie after hit by the seagull, then later helps shoo the birds away when attacking his sister and her friends at her birthday party, then barricades Melanie and his family inside by boarding the windows and doors. Another issue is that there is no clear villain in the plot either; the birds are the one's attacking others in the story. This is done perhaps by Hitchcock to subvert Propp's theory of typical characters, specifically the villain. Because the antagonist is shown as the birds, it become much more unclear who the clear villain is, or if there is a villain at all, rendering the atmosphere of the story far more sinister and unclear to the audience as there is not a typical Human villain, the plot plays on the unseemingly irrational fear of birds. The Father character is also not presented in the plot, although there is however a strong and prominent character role of the Mother, more specifically Mitch's mother. Like in Hitchcock's Psycho, the role of the mysterious, strangely uptight mother is portrayed in the film Birds. Perhaps, the role of the Mother is an alternative to the traditional role of the Father, who is to congratulate the hero and give him his best wishes. Nonetheless, there is no main Father role played by a specific character in the film Birds. Overall, i believe that the various characters of Propp's character theory in narrative are not conformed to in the film Birds as the is no traditional character role played by any character, as the main characters have roles and duties which are unclear throughout the movie. There is no clear Hero, Villain, Helper, Donor, False Hero or Father role performed in the film and this greatly subverts Propp's theory of characters in narrative when applied to the film Birds. This misuse of clarity in set characters however does add to the growing sinister and uncertain atmosphere of the film, from where the protagonist Melanie stares up into the sky to see a large flock of birds, straight to the end, where there is more uncertainty than ever with Mitch carefully driving away with a fatally wounded Melanie and his family in tow through an infinite flock of birds, hearing reports of bird attacks in nearby towns and communities.

How does the synopsis of Alfred Hitchcock's Birds conform or subvert to Todorov's narrative theory of equilibrium?

Alfred Hitchcock's Birds does have a straightforward plot that seems to conform to Todorov's narrative theory of equilibrium. Firstly, there is a clear equilibrium at the beginning of the story, presenting protagonist Melanie Daniels as the successful character who is taking out her time to surprise her new friend Mitch by buying his sister a gift of love-birds. The equilibrium is presented at this point in the story. Secondly, once Melanie's character has driven to Bodega Bay and sneak her gift of love-birds to Mitch's house,
she is suddenly set upon be a seagull coming back across the bay and is bleeding from the head. Here a problem is presented, and the audience recognise and identify the disequilibrium. The problem of birds gradually escalates with the rise in bird attacks, at the local school, at Mitch's mother's friend's house, the cafe and  the last dramatic attack of birds at Mitch's house. Finally, with the protagonist Melanie fatally wounded by birds in the end, Mitch and his sister and Mother and Melanie drive off into the distance. Whilst on the one hand, one can argue that this final act conforms to Todorov's preposition of the new equilibrium being presented at the end of a narrative, i do not think that Todorov's theory is applied here completed as the main characters leave the town is Mitch's cars , slowly making their way through  i quote 'infinite flocks of birds', leaving the story with a general sense of uncertainty and no clear resolution that would have otherwise conformed to Todorov's narrative theory of equilibrium. This apparent cliffhanger in the story made by Hitchcock subverts Todorov's theory, instead leaving the atmosphere of the story in awe and uncertainty instead of the balance of a new equilibrium. Personally as a member of the viewing audience, i don't think that Birds conforms to Todorov's theory as if you'll notice there is constant uncertainty shown in the story from the beginning. It is noteworthy that at the beginning, Melanie comes out the bird shop noticing the large flock of birds in the sky, the end show similarly large flocks of birds into the sunrise whilst listening to reports of bird attacks in nearby towns. This shown a constant, if not blatant sense of uncertainty in the plot, making the story seem much more imbalanced than a typical equilibrium-disequilibrium and new equilibrum storyline explained by Todorov's theory.