The response from my survey monkey question 'What is your favourite horror movie?' produced a varied response. A popular response was either The Saw movies, their genre specific to fans of the thriller genre, as well as Paranormal Activity, whose fans are predominately consist of mainstreamers . This told me instinctively that the target audience for my trailer is quite mixed as they find different attributions of horror films appealing. From this response, I knew that I had to use another series of questions to pinpoint the specialised answers from my target audience. This told me that for my production stage, I would have to research popular horror films to attract the audiences attention and encourage them to watch my trailer. It was clear however that whilst my target audiences were active horror viewers, their response told me they did not watch film trailers on a regular basis. Therefore, I thought that by exploring an unconventional sub-genre of social realism (specifically theme of bullying and anti-social behaviour) , it's content would help attract a target audience whom are an explorer/aspirer as well as a mainstream Psychographic, typically young student demographic groups, attracted to the narrative of horror as well as my trailers undertones of social realism. This gave me the idea to use an unconventional design during my production stage on my front cover and it's content. Henceforth, the evidence has told me that my production of my film trailer had to have content would attract a mainstream demographic
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