Friday, 28 September 2012

Plenary of the Month

Over the course of the month, i have researched movie posters, film trailers, Film and television magazines. All of my research in my research stage has been done in order to;

Research codes and conventions of FILM GENRES
Be able to analyse the representation in these genres
Ability to analyse the kind of audience who would watch these genre
Learn about the history of genre and sub-genres

In addition, I have revised knowledge of narrative theories like Todorov's theory of equilibrium (the establishment of the equilibrium, problem to the equilibrium, the protagonist tries to tackle it, the problem resolved and the new equilibrium) and Propp's traditional set of characters (The Hero, Princess, Villain, Dispatcher, Donor, Helper and Father). I have learnt more about the general codes and conventions of genres like Horror, Action and Romance through reading articles as part of my research on the Media Edusites webpage. and well as delving into the analyse of Crime Drama genre posters. As time has passed, my confidence has grown in  the usage of media terminology, commenting on the mise en scene,(lighting) camera angles/shots, editing and sound.  Through watching various movie trailers, i have also learnt about the techniques in camera techniques.      

Friday, 14 September 2012

Production company

 A production company company allows films and other material to be contextualised. In the process, i done
This is the name of my production company Apenture Productions.



The reason I chose this as my design to because, by definition, Aperture means which the hole which which light travels. The aim of the company is to be able to develop pathways with our production, so we can effectively guide our material to the light way of the industry. Unless your company is involved in the video industry, it may not be well suited for making a video.

At Aperture Productions, Our Ethos for success cover three principles;
Time Management
Strategy
Planning


 To do that, you need to hire a video production company that has the equipment, experience, and staff to get the video completed on schedule. The Production of Entertainment is one of the best ways to reach large numbers of people, but to have the most powerful means of making a production, you need to reach out to your target audiences which Aperture Productions is .
Budgeting and scheduling are two very important reasons to hire a video production company. In order for you to purchase the equipment and work the video into your existing business day, you would have to spend many times what it would cost to hire a video production company and be done with it.
Aperture Productions works with you, from start to finish will guide you to the light of success along the way.  

The development of a production requires hiring staff behind and in front of the camera, unless you use a video production company that has everyone you need on staff. From lighting technicians to camera crews, the video production company gives you a one-stop place to get everyone you need in a single package, including the actors or musicians to fill your video roles.
Even after the video has been shot, almost of a third of the work of video production is still to be done. Every frame of footage has to be analyzed, corrections made, and sound tweaked. Multiple takes have to be edited down to form complete scenes, unnecessary clips need to be removed, and the entire video has to be smoothed out so that it flows smooth and natural when it is presented to the viewers.

Classification



Understanding Genre: Summary of genre

Genre helps recognise and classify what the audience likes and wants and by extension determines the social groups that are part of a genre's target audience. To be specific, it may be used to outline a certain viewer demographic(classes A-E, from white collar jobs, blue collar jobs, skilled servicemen to unemployed and students) or a psychographic group(mainstreamers, explorers, resigned) . The word is derived from the French word for type or kind. Film goers and regular TV viewers like to have a general idea of what they are going to watch before they watch it. Therefore, many viewers will gain a familiarity with the most common genres they watch.

Typical codes + conventions of genre


Romance

  • Seduction
  • Male Gaze
  • Natural lighting
  • Soft facial expression
  • Attraction
  • damsel in distress feature
  • Two Shot
  • Male protective figure





Action
  • Sparks, fumes or debris
  • Stern facial expression
  • Scars
  • Protagonist physically fit
  • Direst slogan/tagline
  • Explosions and Weapons



Horror
  • Dark 
  • Repressive memory/FEARS(Coulrophobia)
  • Freudian slip(uncanny feature)
  • Sinister 
  • Slasher antagonist
  • Weapons
  • Mystical
  • Violence

Understanding Genre: Activity

Look at listings page of the Radio Times. Try to list all of the genres to all the films and some of the TV programme listings.



Wednesday, 12 September 2012

Coursework audit - Strengths and Weaknesses from Past projects





Based on the results of my coursework audit, a key area I will need to work on will be Audio and Video. Last year, my main weakness in my production stage was my limited use of software applications like Photoshop and Prezi, and meant  my resultant grade was low due to the limited quality of my work. This year, i will need to try and delve more into my limited knowledge of tech so I can gain experience using differing software applications like Photoshop, Prezi, Survey Monkey, Blogger etc.

Saturday, 23 June 2012

How does the synopsis of Alfred Hitchcock's Birds conform and/ or subvert Propp's theory of characters?

Whilst the plot of Alfred Hitchcock's Birds does present a clear protagonist in the form of Melanie Daniels, there isn't a clear hero character reflected in Propp's theory of characters. On the one hand, Mitch's character could perhaps be the hero of Propp's theory in the movie as he daringly drives the protagonist Melanie, his sister and mother to safety away from Bodega Bay. In addition, you could also argue that he is the hero as it is implied that he is the possible love interest of protagonist Melanie in the story, similar in theory to the princess subject of Propp's theory, whom is the hero's reward for completing his mission. However, the story is not as simple as this as the end leaves an uncertainty in the plot over whether Mitch as the supposed hero has finished the mission of driving his family and Melanie to safety, as the synopsis describes Mitch 'drives slowly driving through seemingly infinite flocks of birds into the sunrise'. Therefore, Propp's theory of characters in the narrative is subverted therefore as it is unclear throughout the story which character is one of Propp's proposed character's explained in his theory of characters in a narrative. At best, you could describe Mitch's character as the helper for helping Melanie, his mother and sister and other characters in the story. First Mitch helps treat Melanie after hit by the seagull, then later helps shoo the birds away when attacking his sister and her friends at her birthday party, then barricades Melanie and his family inside by boarding the windows and doors. Another issue is that there is no clear villain in the plot either; the birds are the one's attacking others in the story. This is done perhaps by Hitchcock to subvert Propp's theory of typical characters, specifically the villain. Because the antagonist is shown as the birds, it become much more unclear who the clear villain is, or if there is a villain at all, rendering the atmosphere of the story far more sinister and unclear to the audience as there is not a typical Human villain, the plot plays on the unseemingly irrational fear of birds. The Father character is also not presented in the plot, although there is however a strong and prominent character role of the Mother, more specifically Mitch's mother. Like in Hitchcock's Psycho, the role of the mysterious, strangely uptight mother is portrayed in the film Birds. Perhaps, the role of the Mother is an alternative to the traditional role of the Father, who is to congratulate the hero and give him his best wishes. Nonetheless, there is no main Father role played by a specific character in the film Birds. Overall, i believe that the various characters of Propp's character theory in narrative are not conformed to in the film Birds as the is no traditional character role played by any character, as the main characters have roles and duties which are unclear throughout the movie. There is no clear Hero, Villain, Helper, Donor, False Hero or Father role performed in the film and this greatly subverts Propp's theory of characters in narrative when applied to the film Birds. This misuse of clarity in set characters however does add to the growing sinister and uncertain atmosphere of the film, from where the protagonist Melanie stares up into the sky to see a large flock of birds, straight to the end, where there is more uncertainty than ever with Mitch carefully driving away with a fatally wounded Melanie and his family in tow through an infinite flock of birds, hearing reports of bird attacks in nearby towns and communities.