What have you learned from your audience feedback?

This is the audience reaction to my trailer. Production companies usually film the audience reaction to their trailers of their horror films, using cross media synergy of their horror film and fan sites or social networking to market my film to the mainstreamer psychographic of horror fans. A common example of this is the audience reactions to the Human Centipede Part 2 trailer, which increased publicity massively due to the depiction of the frightened fans watching the trailer, creating intrigue towards the film. I filmed a focus group of a student group e demographic because these were my target audience, the input of mainstreamer horror psychographic providing effective quality on my horror trailer and ancillary tasks.
 This is my audience response to my trailer. I filmed two school students because they represented my key target audience student demographic, one aged 16, another aged 18.


 This is my personal response to my audience feedback. i filmed myself in an interview style form
to make my video response to my feedback more creative, stylistic and imaginative. Usually, to market a film, the director will be featured in an interview talking about their films and their products. By uploading this video on YouTube, I have employed cross media convergence into the evaluation of my horror film 'The Unexpected' which can also increase advertisements of my film in a viral campaign for my horror film, a below the line form of advertising especially effective in the WEB 2.0 stage of the film industry today.