Audience Feedback - Piktochart

Audience Feedback: Analysis

The response from my survey monkey question 'What is your favourite horror movie?' produced a varied response. A popular response was either The Saw movies, their genre specific to fans of the thriller genre, as well as Paranormal Activity, whose fans are predominately consist of mainstreamers . This told me instinctively that the target audience for my trailer is quite mixed as they find different attributions of horror films appealing. From this response, I knew that I had to use another series of questions to pinpoint the specialised answers from my target audience. This told me that for my production stage, I would have to research popular horror films to attract the audiences attention and encourage them to watch my trailer. It was clear however that whilst my target audiences were active horror viewers, their response told me they did not watch film trailers on a regular basis. Therefore, I thought that by exploring an unconventional sub-genre of social realism (specifically theme of bullying and anti-social behaviour) , it's content would help attract a target audience whom are an explorer/aspirer as well as a mainstream Psychographic, typically young student demographic groups, attracted to the narrative of horror as well as my trailers undertones of social realism. This gave me the idea to use an unconventional design during my production stage on my front cover and it's content. Henceforth, the evidence has told me that my production of my film trailer had to have content would attract a mainstream demographic

Location+Setting , Actors, Costumes and props

Location
 I have decided to set the location of my trailer in school as this would be most appropriate because my film is set in the scene of a school. This would also be more convenient for casting students(preferably in the 6th form) and filming after school in addition. The reason I chose to film in this area is because this is near the scene of the sixth form common room, a secluded corner of the film. This will keep up the deliberate fear of the unknown when in a blackout cut off in a corner of the school. the filming will be indoors at all times to keep up the unique selling point of the character being trapped throughout in the dark. Preferably, I would like to direct scenes for my trailer with my chosen actor/s after school  as it would be best for convenience. Also, the winter term and early spring term will get quite dark after school, and this natural darkness will accelerate the scare factor for my trailer as the premise of the trailer is the protagonist and supporting actor/s are trapped in the dark.

Actors

The actor/s will be members of the CoLA Sixth Form. Preferably, a group of friends that would be willing to take their time out of their peer hours to take camera shots with me and let me direct them. 

Male or Female? The target audience of horror are predominantly young males. Typically the common protagonist in horror trailers is the sexually innocent female archetype, which would encourage the male mainstream to watch the trailer. However, I think it would make more of an impact to have a strong female character as the protagonist. If the protagonists is represented as less attractive and appealing but more strong and powerful, this may appeal to both genders, and women may find this more inspiring(there could relate more to strong female, link to personal identity feature of Users & Gratifications Theory). It will also appeal to the generally large group of male fans of Horror by having a strong female protagonist in the trailer who challenges the conventions of the female archetype, it may even interest more men into my trailer. Also, as  the premise of the trailer is a bullied victim trapping his bullies(protagonist + group) in the dark to exact revenge, my antagonist will be male. Typically the antagonist in horror trailers in male, but i won't feature the  psychical form of my antagonist in a lot of my scenes of the trailer to elevate the suspense and the classic 'unknown factor' that attracts people to watch horror trailer.

This is my consent form I will make my cast members sign for filming. It will ensure their permission to be filmed as well as the permission to issue the footage on my Blog and present it publicly as my work.

Costume

As the setting is part of a sixth form in school, the protagonist will be dressed as themselves and there won't be a distinct form of dress.This will appeal to the audience as they can familiarise themselves with the characters in the trailer. It is important the characters don't overdress as I am trying to emphasise the characters in the trailer as everyday characters.

Particularly, the antagonist in the trailer will be wearing a dark hood jacket to distinguish him from the rest of the protagonists as well as to maintain the sinister factor by not exposing his face, a typical generic conventions of protagonist in horror trailers. Examples in popular horror fiction is the Leatherface antagonist in Texas Chain Massacre Movies as well as Jason Voorhees central character in the Friday the 13th Movies.

Narrative Pitch Presentation