In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

The Unexpected trailer FINAL PRODUCTION

Magazine Front Cover + Film Poster Final

What have you learned from your audience feedback?

This is the audience reaction to my trailer. Production companies usually film the audience reaction to their trailers of their horror films, using cross media synergy of their horror film and fan sites or social networking to market my film to the mainstreamer psychographic of horror fans. A common example of this is the audience reactions to the Human Centipede Part 2 trailer, which increased publicity massively due to the depiction of the frightened fans watching the trailer, creating intrigue towards the film. I filmed a focus group of a student group e demographic because these were my target audience, the input of mainstreamer horror psychographic providing effective quality on my horror trailer and ancillary tasks.
 This is my audience response to my trailer. I filmed two school students because they represented my key target audience student demographic, one aged 16, another aged 18.


 This is my personal response to my audience feedback. i filmed myself in an interview style form
to make my video response to my feedback more creative, stylistic and imaginative. Usually, to market a film, the director will be featured in an interview talking about their films and their products. By uploading this video on YouTube, I have employed cross media convergence into the evaluation of my horror film 'The Unexpected' which can also increase advertisements of my film in a viral campaign for my horror film, a below the line form of advertising especially effective in the WEB 2.0 stage of the film industry today.

How did you use media technologies in the construction and research, planning and evaluation?

Through the course of my project i used a variety of media technologies including Adobe Photoshop, Piktochart and Windows Live Movie Maker to produce and present my research, production and evaluation. By combining the qualities of these digital applications,(i.e. using my informed research from my SurveyMonkey created survey for horror audience appeal to climatic trailers, to apply to my filming and editing of my trailer on Windows Live Movie Maker with close ups and jump cuts to reinforce suspense) i was able to construct a successful production by interpreting my informed research. Throughout my project i also depended on digital technologies even for simple laborious tasks such as importing my converted window media files of film footage onto my Sandisk Cruzer USB, footage which i would beforehand had to import from my Sony HD camcorder, then convert using the download/converter application aTube Catcher. The large time consumption that came with the regular use of these technologies in my research and construction stages meant that i had to create a film time availability schedule before commencing filming on the website application Doodle, sent to my actors of my trailer to fill in so i could then create a film schedule every week/fortnight to film footage that i planned with the use of a shot list and storyboard.

As a result of my developed proficiency skills in importing/exporting data consistently, i was able to learn how to learn how to upload images in minutes onto my laptop after capturing shots of my actors for my film poster and magazine front cover later on in my project. In the process of my evaluation lastly in my project i was able to use technological convergence, using a Flip camcorder to film a focus group of my student demographic target audience watching my trailer and commenting individually on my poster and magazine, and later film myself in an interview style interpreting my audience feedback. Both recorded videos on my flip camera were then uploaded to Youtube, using synergy to both advertise my film through the audience reaction to my trailer(inspired by my informed research into audience reactions to horror trailers used by real media production companies, i.e. Human Centipede 2 trailer), and also embedding the video link onto my Blogger account for my interpreting my informed research and evaluation of my main product and ancillary tasks. Web 2.0 will mean my target student demographic audience to watch my audience reaction to my trailer using Youtube or my Blogger link to the video, then also comment on the trailer both in the comment section of Youtube and Blogger, a sign of my developed proficiency in using media technologies to synergise on the user-generated content from my Blogger link of my audience reaction to my trailer, which will intrigue them and encourage them through this form of below the line viral campaigning to watch my main product trailer on Youtube itself as the link will also be on my Blog page.

Websites like Prezi, Youtube and Blogger allow me to virally interact with other viewers on the internet through the presentation of my production, research and evaluation of my project. In doing so, i have developed my use of media technologies to present my informed research, production and evaluation in visually colourful ways to interpret my project creatively.

The Unexpected (third trailer draft)