Wednesday, 13 February 2013

Magazine front cover & Film Poster 2nd draft


My 2nd draft of my film poster was generally praised for the use of  typical horror features. The main close up image of a masked figure in a tight frame of darkness in the mise en scene brandishing a knife is an obvious generic feature of a horror slasher film, which the target audience can identify and be familiar with, encouraging them to watch said film. the slogan/tagline 'Being bullied can scar you for life' projects sinister connotations into an onlookers mind, the emphasis of the word 'scar' in red font colour supporting the genre representation of a conventional slasher film. The slogan in addition points out the unique selling point (USP) film of my film- bullying. This social realist genre aspect of bullying generates an appeal to a young target audience of teenagers 15-18 years, whom according to the Users and Gratification Audience subsection theory of personal relationships and identity, will relate strongly to the concept of a horror built around a school or experiences of bullying at their age.
However, their are many essential aspects of the film poster which this draft lacks or doesn't have. Firstly, the general font and typography of the poster(excluding the credit blocks at the bottom) have the same kind of font. Additionally, there is a lot of dead space on the page, which doesn't make the poster really appealing. Furthermore, there is no release date on the page, so any onlooker whom were interested in the poster would not have any further information than the title. slogan and credit blocks. A particular grievance was the mask on the poster. This mask is iconic for being the mask of the protagonist in the 2005 thriller film V for Vendetta, so any association for the target audience would be with this film, not anyone from my posterI need to particularly change the mask of the poster so my target audience won't associate with another film and demote any appeal to my trailer, magazine or poster.


My magazine front cover second draft was praised by my teacher for the overlapping effect of the masthead, as well as the blur effect of the blade in the main image- which supports the generic representation of a slasher horror genre. An issue that I need to build on is my font. Similarly to my poster draft, my font type was the same all over the page, and a generic magazine covers have at least two or three font types. Similarly, the main image of the masked figure holding a knife is blurred- which has a good effect on the knife motioned like it will cut the page- however the quality of the general image is decreased.